Lean Product Design

Authors: Michael Kennedy and Ron Mascitelli

Format: DVD

Length: 29 minutes

Firms that can develop better products faster consistently see increased profits and growing market share. To achieve this goal, Toyota and other global leaders have adopted the same lean improvement philosophy in new product development that has revolutionized the manufacturing world. Lean Product Development has become the new frontier in corporate improvement, enabling increased agility, better use of precious resources, and enhanced organizational learning.

This video on lean product development is an excellent way to get started on your journey to dramatic reductions in time-to-market and greater value-creation for your customers. Michael Kennedy and Ron Mascitelli, both thought leaders in the rapidly growing field of Lean Product Development implementation, along with experienced-based tips on how to avoid pitfalls and ensure success.